Projects
This page showcases a few of my projects involving strategy and data analysis. Most of these showcase my experience using platforms such as but not limited to Looker Studio, Google Analytics, and Google Ads.
01
Full-Funnel Website + Social Analytics Reporting (Local Services Client)
I created a comprehensive monthly analytics report for a regional home-services business, analyzing all key traffic sources including paid social, organic search, direct, referral, and unassigned sessions. Using GA4 data, I evaluated user acquisition, engagement, bounce rates, and on-site conversion actions such as click-to-call and click-to-email.
02
Digital Advertising & Analytics Report Creation (B2B Industrial Client)
For a national B2B manufacturing client, I independently compiled and visualized a full monthly analytics report covering paid search, display, and organic performance. Using Google Ads and GA4 data, I analyzed campaign-level results across multiple U.S. regions, including impressions, clicks, CTR, user acquisition sources, and on-site behavior. I identified top-performing markets, highlighted under-served regions with zero activity, and surface-level opportunities for budget reallocation.
